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What really makes Max memorable today, and notable for the purposes of NEAR’s rather cringey gambit, is the broadcast that wasn’t supposed to be: the Max Headroom incident. In 1987, an unknown signal pirate hijacked a “Dr. Who” broadcast in Chicago and went on a 90-second nonsensical ramble, all while wearing a Max Headroom mask.
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NEAR’s Weird Marketing ‘Hack’ Riffed on Infamous 1987 Chicago TV Hijacking
